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Diana Orving

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Selling her first one offs in stores in Stockholm at the age of 15. Already under her own label. Diana evolved into a completely autodidact designer. Finding her influences in literature, dance and art. 

Since 2004 Diana has presented her collections trough six fashion shows, applying her own sensibility. Trough using non-models, reflecting the audiences gaze with mirrors or integrating live singing and dance into the performance.
She is also frequently participating in exhibitions, both in Sweden and abroad and is also working with projects where she discover new aspects of fashion and clothes through collaborations with for example The Royal Swedish Dramatic Theatre.

In 2007 she received a scholarship from the Swedish Art Foundation.
Diana’s point of departure is people, their bodies and their movements. She draws inspiration from personal stories, expressed in the way that all people stage their persona whether they have formulated an interest in fashion or not. Recognizing the differences between women. Challenging trough new use of volumes, changing the appearance of the female body.

The method of creating directly on living bodies rather than on paper is essential for Diana.

Encouraging movement both by the body but also of the garment itself, every piece should ask for altering. And when often using draping the result can never be directly cut out or even closely for-seen. Instead it’s a paradoxical process of constantly improvising and following the fabrics own characteristics while searching for ways to move the method of draping outside the solitary confinement of haute couture.

Starting from SS07 her collections are now being sold in Scandinavia, USA, Paris, London, Dublin, Japan, Hong Kong and Israel.